Company Information
Psi Online GmbH
Hagnaustrasse 27
CH – 4132 Muttenz
Switzerland
Phone: +41 (0) 61 561 59 59
Email: [email protected]
Jurisdiction: Canton Basel Landscape
Registration number: CH-280.4.019.604-9
Managing Director: Pablo Sütterlin
Sales Tax Identification Number: CHE-333.263.329
Platform for the European Commission on Online Dispute Resolution: https://ec.europa.eu/consumers/odr
We are neither obliged nor willing to participate in a dispute settlement process with any consumer litigation site.
Responsible according to § 55 section 2 RStV:
Pablo Sütterlin, Baselstrasse 88, 4142 Münchenstein in Switzerland
1) Information about the gathering of personal data and contact data of the person responsible
1.1 We Thank youfor visiting our website and your interest. Below, we will inform you about the handling of your personal data when using our website. Person-related data herewith includes all data with which you could be personally identified.
1.2 Responsible for data processing on this Website in accordance with the Basic Data Protection Framework (DSGVO) is Psi Online GmbH, Baselstrasse 88, 4142 Munich, Switzerland, Tel .: +41 (0) 61 – 416 08 31, E-mail: info @ psionline.news. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purpose and means of processing personal data.
1.3 For security reasons and the protection of the transmission of personal data and other confidential content (e.g. orders or requests to the responsible party) this website uses an SSL or TLS encoding. You can recognize an encrypted connection by in the “https: //” in the address and the lock icon in your browser line.
2) Data collection when visiting our website
In the purely informative use of our website, so if you do not register or transmit other information, we only obtain data transmitted by your browser and our server (so-called “server logs”). When you visit our website, we obtain the following data, which is technically necessary for us to apply to the website:
Our visited website
Date and time of access
Amount of the transmitted data in bytes
Sources / Referrals that brought you to the site
Used Browser
Used Operating System
IP Address Used (if necessary, in anonymized form)
The processing is carried out according to § 6 section 1 of DSGVO on the basis of our legitimate interests in improving the stability and functionality of our website. Data will not be shared or otherwise used. We reserve the right to examine server logs, should we find any indication of potential unlawful use.
3) Cookies
In order to make our website attractive and to enable the use of certain features, we use so-called cookies on various sites. This involves small text files that are stored on your device. Some of our cookies used are deleted after the end of the browser session; after closing your browsers (so-called session cookies). Other cookies remain on your device and allow us or our affiliates (third party cookies) to re-identify your browser upon the next visit (persistent cookies). When cookies are created, they retrieve and processe in the individual scope of certain user information, such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a predetermined duration, which depends upon the type of cookie.
In addition these cookies can serve the purpose of simplify the ordering process (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). Unless some of our cookies have been processed as well as personal data, the processing according to Art. 6 Abs. 1 lit. b DSGVO either for execution of the contract or according to Art. 6 Abs. 1 lit. f DSGVO for food our legitimate interests in the best possible functionality of the website as well as a customer friendly and effective design of the site visit.
We work together with partners to help us make our Internet offer more interesting to you. For this purpose, during your visit to our website, cookies were also stored by affiliate companies on your hard drive (Cookies by third parties). When we work with the aforementioned advertising partners, you are informed individually and healthily about the use of cookies and the extent of each information obtained within the following paragraphs.
Please note that you can customize your browser so that you are informed about the sets of cookies and decide on their assumptions or exclude the assumption of cookies for specific cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the Help menu of each browser, which you can find out how you can change your cookie settings. You can find these for the respective browser at the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html
Please note that cookies may be restricted to the functionality of our website.
4) Contact
When you contact us (for example via contact form or email), personal information is collected. The data collected for a contact form can be seen from the relevant contact form. This data is stored and used solely to respond to your request or to establish contact and associated technical administration. The legal basis for processing the data is our legitimate interest to respond to your request in accordance with Article 6 (1) (l). f DSGVO. If your contact is intended to conclude a contract, further legal basis for consideration is Article 6, paragraph 1, lit. b DSGVO. Your data will be deleted after the final processing of your request. This is the case if it can be deduced from the circumstances that the question is resolved, provided it does not conflict with statutory storage requirements.
5) Data processing when opening a customer account and for contract execution
According to Article 6 (1) (l). b DSGVO, personal data will be continued to be collected and processed if you provide them to us for the purpose of entering into an agreement or opening a customer account. The kind of information to be collected can be seen on the respective input form. A deletion of your customer account is possible at any time and you can be done by sending an email to the responsible person, as disclosed at the top of this page. We store and use the information you have provided for the execution of the contract. Upon termination or deletion of your client account, your data will be frozen for the periods stipulated for tax and commercial purposes and deleted thereafter, unless you have explicitly authorized further use of your data or the legally permitted additional data use from our site has been reserved, which we will inform you about below.
6) Use of Single-Sign-On procedures
Facebook Connect
On our site you can register for a customer account or register with the social plugin “Facebook Connect” from the social network Facebook, published by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”), if you have a Facebook profile. The social plug-ins for “Facebook Connect” on our website can be recognized by the blue button with the Facebook logo and the inscription “Register using Facebook” or “Connect with Facebook” or “Log in with Facebook” or “Sign in with Facebook” .
If you visit a page on our site that contains such a plugin, your browser connects directly to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated on the page. Through this integration, Facebook gets the information that your browser has access to the corresponding page on our site, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly by your browser to a Facebook server in the United States and stored there. These data processing operations are carried out in accordance with Article 6 (1) (l). f DSGVO based on Facebook’s legitimate interest in displaying personalized advertising based on surfing behavior.
By using this “Facebook Connect” button on our website you can also log into or sign up for our website using your Facebook user data. Only if you have given explicit consent for the exchange of data with Facebook in accordance with Article 6, paragraph 1, before the registration process. If you use the “Facebook Connect” button on Facebook, depending on your personal privacy settings on Facebook, we will be provided with the general and publicly available information on your profile. This information includes your user ID, name, profile picture, age and gender.
Please note that the following changes to Facebook’s privacy policy and terms of use, if your consent is obtained, your profile pictures, your friend’s ID and friends list can be transmitted if they are marked as “public” in your Facebook privacy settings. The data provided by Facebook is stored and processed by us to create a user account with the necessary information if they were released on Facebook (greeting, first name, last name, address data, country, email address, date of birth). Conversely, based on your consent, we can transfer data (such as information about your browsing or buying behavior) from us to your Facebook profile.
The given consent may be revoked at any time by notifying the person named at the beginning of this statement.
US-based Facebook Inc. is certified according to the US Privacy Shield, which ensures compliance with EU data protection.
The purpose and scope of the data collection and the continued processing and use of the data from Facebook, as well as your rights in this regard and setting options to protect your privacy can be found in Facebook’s privacy policy: http://www.facebook.com/policy.php
If you do not want Facebook to directly assign the information collected through our website to your Facebook profile, you must log out of Facebook before visiting our website. You can completely prevent Facebook plugins from being loaded with extensions for your browser, such as with “Adblock Plus” (https://adblockplus.org/).
7) Comment function
As part of the comment feature on this site, in addition to your comment, information about the time the comment was created and the comment name you have chosen will be stored and published on the site. Your IP address will also be logged and saved. This storage of the IP address is done for security purposes, and for the event that the relevant person infringes on the rights of third parties or publishes illegal content by posting a comment. We need your email address to contact you if a third party objects to your published content as illegal. Legal grounds for storing your information are Article 6 Abs. 1 lit.b and f DSGVO. We reserve the right to delete comments if they are flagged by third parties as illegal.
Follow-up comments can be subscribed to by you as a user. You will receive a confirmation email to confirm that you are the owner of the specified email address (dual opt-in procedure). The legal basis for data processing with regard to subscription to comments is Article 6, paragraph 1, lit. and GDPR. You can cancel subscriptions for follow-up comments at any time. For more information about the cancellation option, please check the confirmation email.
8) Use of your data for direct advertising
8.1 Registration for our newsletter via email
If you subscribe to our newsletter via email, we will regularly send you information about our offers. Required information to send the newsletter is only your email address. The submission of further information is optional and will only be used to address you personally. To send the newsletter, we use the so-called double opt-in procedure. This means that we will only send a newsletter via e-mail if you have explicitly confirmed that you agree to the receipt of the newsletter. We then send a confirmation message asking you to confirm that you want to receive newsletters in the future by clicking on a link.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6, paragraph 1, lit. and GDPR. When you sign up for the newsletter, we store your IP address provided by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to track any misuse of your email address at a later date. The information collected by us when you sign up for the newsletter will be used exclusively for advertising purposes using the newsletter. You can cancel your subscription to the newsletter at any time via the provided link in the newsletter or by sending a message to the person mentioned above. After the cancellation, your email address will be deleted immediately in our newsletter distribution, unless you have explicitly consented to further use of your information or we have reserved the legal right to further data use, of which we inform you below.
8.2 Distribution of the newsletter via email to existing customers
If you have given us your email address when purchasing goods or services, we reserve the right to send regular offers for similar goods or services, such as those already purchased, from our product range via email. For this we do not need to obtain separate permission from you in accordance with § 7 Abs. 3 UWG. In this regard, data processing is done solely because of our legitimate interest in personal advertising in accordance with Article 6 (1) (lit). f DSGVO. If you have initially objected to the use of your email address for this purpose, we will not send you an email. You have the right to object to the use of your email address for the purpose described above at any time with effect for the future through a message to the person named at the beginning. For this purpose you only have to pay delivery costs at basic rates. Once you have received your objection, the use of your email address for advertising purposes will cease immediately.
9) Data processing for order processing
9.1 In order to process your order, we cooperate with the following service providers who assist us in whole or in part in the execution of contract. Some personal information is transferred to these service providers in accordance with the following information.
The personal data collected by us will be forwarded to the transport company entrusted with the delivery within the scope of the agreement, insofar as this is necessary for the delivery of the goods. We will send your payment details to the relevant bank as part of the processing of payments, if this is necessary for the processing of payments. If payment service providers are used, we will explicitly inform you below. The legal basis for the transfer of data is Article 6 (1) (l). b DSGVO.
9.2 Use of payment service providers
– Paypal
For payments made via PayPal, credit card payment via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment with installments” via PayPal, we transfer your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”). The information shall be made in accordance with Article 6, paragraph 1, lit. b DSGVO and only insofar as this is necessary for the payment process.
PayPal remains the executor of credit checks for payments made using a credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment with installments” via PayPal. If necessary, your payment information will be processed in accordance with Article 6, paragraph 1, lit. f DSGVO on the basis of PayPal’s legitimate interest in passing along information on their solvency to credit bureaus. The creditworthiness check is a result of statistical probability of defaulting and is used by PayPal to decide on the provision of the respective payment method. The credit information may contain probability values โโ(so-called point values). To the extent that credit ratings are included in the result of the creditworthiness, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values โโincludes, but is not limited to, address data. For more information about data protection, including the credit reference agencies used, refer to the PayPal Privacy Policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to have the right to process your personal information if this is necessary for the contractual payment process.
10) The use of social media: Videos
10.1 The use of Vimeo Videos
Our site contains plugins from the Vimeo Video Portal from Vimeo, LLC, 555 West 18th Street, New York, NY 10011, USA. When you visit a page on our site that contains such a plugin, your browser connects directly to Vimeo’s servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated on the page. Through this integration, Vimeo gets the information that your browser has access to the corresponding page on our site, even if you do not have a Vimeo account or are not currently logged into Vimeo. This information (including your IP address) is transmitted directly by your browser to a Vimeo server in the United States and stored there.
If you are logged in to Vimeo, Vimeo can immediately assign your visit to our website to your Vimeo account. If you interact with plugins (such as pressing the start button on a video), this information is also transferred directly to a Vimeo server and stored there.
The described data processing operations are carried out in accordance with Article 6 (1) (l). f DSGVO based on Vimeo’s legitimate interest in market research and needs-based design of its service.
If you do not want Vimeo to directly assign the information collected through our website to your Vimeo account, you must log out of Vimeo before visiting our website.
For the purpose and scope of the data collection and further processing and use of the data of Vimeo, as well as your related rights and setting options for the protection of your privacy, see Vimeo’s privacy policy: http://vimeo.com/privacy
For Vimeo videos, which are integrated on our site, the tracking tool Google Analytics is automatically integrated. This is a tracking done by Vimeo, which we do not have access to and which cannot be affected by our site. Google Analytics uses so-called “cookies” for tracking, these are text files that are stored on your computer and allow an analysis of the use of the website by you. The information generated by the cookie about your use of this site is usually transmitted to and stored by Google on servers in the United States.
This processing is carried out in accordance with Article 6 (1) (l). f DSGVO based on Vimeo’s legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.
10.2 The use of YouTube videos
This site uses the YouTube Embedding feature to view and play videos from “YouTube” belonging to Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
Hereby the extended privacy mode is used, which according to the supplier’s information only begins with the storage of user information when a video is played. When the playback of embedded YouTube videos begins, the provider uses “YouTube” cookies to collect information about the user’s behavior. According to “YouTube” tips, these are used, among other things, to capture video statistics, improve usability and prevent abuse. When you signed into Google, your data will be directly linked to your account when you click on a video. If you do not want to be linked to your profile on YouTube, you must log out before activating the play button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. According to Article 6 (1) (f) of the GDPR, such an evaluation is based on Google’s legitimate interests in the display of personal advertising, market research and / or tailor-made design of its website. You have the right to object to the creation of these user profiles and you must contact YouTube to exercise your objection.
Regardless of the playback of the embedded video, each time you visit this site, it will connect to Google’s “DoubleClick” network, which can trigger additional data processing, which we cannot impact.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection.
For more information about data protection on “YouTube,” see the vendor’s privacy policy at: https://www.google.com/intl/en/policies/privacy
11) Online marketing
11.1 DoubleClick by Google
This site uses DoubleClick by Google, an online marketing tool provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“DoubleClick”).
DoubleClick uses cookies to display adverts relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same adverts multiple times. Google uses a cookie ID to determine which adverts are displayed in which browser and can prevent them from appearing multiple times. The processing is based on our legitimate interest in optimizing the marketing of our website in accordance with Article 6, paragraph 1, lit. f DSGVO.
In addition, DoubleClick uses cookie IDs to track so-called conversions related to ad requests. For example, if a user sees a DoubleClick ad and later goes to the advertiser’s site with the same browser and buys something there. According to Google, DoubleClick cookies do not contain personally identifiable information.
Because of the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence over the extent and further use of the information collected through the use of this tool by Google and therefore inform you to the best of our knowledge: By including DoubleClick, Google obtains the information that you access the corresponding part of our site or click on an ad from us. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or are not logged in, there is a chance that the provider will find and store your IP address.
To opt out of this tracking process, you can opt out of conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.com/settings/ads. Please note that these settings will be deleted when you delete your cookies. Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out more about cookies and settings. Finally, you can change the settings on your browser to be informed about the use of cookies and decide whether approve them manually on an individual basis or in general. Failure to accept cookies may limit the functionality of our website.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policies.
Learn more about DoubleClick Google’s Privacy Policy on the following URL: http://www.google.com/policies/privacy/
11.2 The use of Google AdWords Conversion Tracking
This site uses Google AdWords, an online advertising programs and Conversion Tracking as part of Google AdWords, Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Adwords to highlight our attractive offers with the help of advertising means (so called Google Adwords) on external web pages. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you ads that are of interest to you, to make our site more interesting to you and to achieve a fair calculation of advertising costs.
Conversion tracking cookies are used when a user clicks on a Google AdWords advert. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this site and the cookie has not expired yet, we and Google may recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through advertiser websites. The information collected with the conversion cookie is used to generate conversion statistics for AdWords advertisers who have selected conversion tracking. Customers are told about the total number of users who clicked on their ad and were redirected to a conversion tracking page. However, they do not receive any information that personally identifies users. If you do not want to participate in the tracking, you can block this use by disabling the Google conversion tracking cookie from its browser under User Preferences. You will not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in a targeted advertising in accordance with article 6, paragraph 1, lit. f DSGVO.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policy.
More information about Google’s privacy policy can be found at the following web address: http://www.google.com/policies/privacy/
You can permanently disable cookie cookies by blocking them by setting the browser’s software accordingly or by downloading and installing the browser plug-in available under the following link:
http://www.google.com/settings/ads/plugin
Please note that some features on this site may not be used or may only be used to a limited extent if you have disabled the use of cookies.
11.3 The use of partner programs
– Amazon Affiliate Program (AmazonPartnerNet)
We participate in the Affiliate program “AmazonPartnerNet” from Amazon EU S.a.r.l., 5 Rue Plaetis, L-2338 Luxembourg (hereinafter “Amazon”). In this context, we have placed adverts on our site as links that lead to offers on various Amazon sites. Amazon uses cookies, which are small text files stored on your device, to trace the origin of orders generated through such links. Amazon can see, for example, that you have clicked on the affiliate link on our site. This information is required for payment between us and Amazon. To the extent that the information also contains personal information, the processing described is based on our legitimate financial interest in liquidating commissions from Amazon in accordance with Article 6, paragraph 1, lit. f DSGVO.
For more information about Amazon’s data usage, see Amazon.co.uk Privacy Policy at http://www.amazon.com/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
If you want to block the evaluation of user behavior through cookies, you can change the settings on your browser to be informed about cookies and decide whether to manually approve cookies on an individual basis or in general.
12) Web analytics services
Google (Universal) Analytics
– Google Analytics
This site uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this site (including the abbreviated IP address) is usually transmitted to a Google server in the United States and stored there.
This site uses Google Analytics exclusively with the extension “_anonymizeIp ()”, which ensures anonymization of the IP address by truncation and excludes a direct personal reference. The extension will shorten your IP address in advance by Google in the EU Member States or in other Contracting States of the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a Google server in the United States and shortened there. In these exceptional cases, this processing is carried out in accordance with Article 6 (1) (l). f DSGVO based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. Google will use this information for us to evaluate your use of the site, to compile reports on your site’s activity, and to provide us with other services related to website activity and internet usage. The IP address provided by Google Analytics within the framework of Google Analytics will not be merged with any other data provided by Google.
You can prevent the storage of cookies by adjusting the corresponding settings of your browser software. We point out, however, that in this case you may not be able to use all the features of this site. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the Website (including your IP address) and processing of this information by Google by downloading the browser plug-in available at the following link and installing :
http://tools.google.com/dlpage/gaoptout
As an alternative to browser plug-ins or browsers on mobile devices, please click the following link to define an opt-out cookie, which prevents Google Analytics from accessing this site in the future (this opt-out- cookie only works in this browser and only for this domain. When you remove your cookies in this browser, you have to click on this link again): Disable Google Analytics.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policies. The site also uses Google Analytics to analyze different units of visitor traffic using a user ID. You can disable the analysis on various units of your use in your customer account under “My data”, “Personal information”.
For more information about managing user data in Google Analytics, see Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en
– Google Universal Analytics
This site uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this site (including the abbreviated IP address) is usually transmitted to a Google server in the United States and stored there.
This site uses Google Analytics exclusively with the extension “_anonymizeIp ()”, which ensures anonymization of the IP address by truncation and excludes a direct personal reference. The extension will shorten your IP address in advance by Google in the EU Member States or in other Contracting States of the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a Google server in the United States and shortened there. In these exceptional cases, this processing is carried out in accordance with Article 6 (1) (l). f DSGVO based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. Google will use this information for us to evaluate your use of the site, to compile reports on your site’s activity, and to provide us with other services related to website activity and internet usage. The IP address provided by Google Analytics within the framework of Google Analytics will not be merged with any other data provided by Google.
You can prevent the storage of cookies by adjusting the corresponding settings of your browser software. We point out, however, that in this case you may not be able to use all the features of this site. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the Website (including your IP address) and processing of this information by Google by downloading the browser plug-in available at the following link and installing :
http://tools.google.com/dlpage/gaoptout
As an alternative to browser plug-ins or browsers on mobile devices, please click the following link to define an opt-out cookie, which prevents Google Analytics from accessing this site in the future (this opt-out- cookie only works in this browser and only for this domain. When you remove your cookies in this browser, you have to click on this link again): Disable Google Analytics.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policies. The site also uses Google Analytics to analyze different units of visitor traffic using a user ID. You can disable the analysis on various units of your use in your customer account under “My data”, “Personal information”.
For more information about managing user data in Google Analytics, see Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en
13) Retargeting / remarketing / referral advertising
Bing Ads (Microsoft Corporation)
This site uses Microsoft Bing Ads conversion tracking technology (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing adverts use cookies on your computer if you have accessed our site through a Microsoft Bing ad. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages on this site and the cookie has not expired yet, we and Microsoft can see that the user clicked on the ad and was redirected to that page (conversion page). If personal data is processed in this context, this is done in accordance with Article 6, paragraph 1, lit. f DSGVO because of our legitimate interest in effective marketing.
The information collected with the conversion cookie is used to generate conversion statistics, i.e. track how many users reach a conversion page after clicking on an ad. It tells the total number of users who clicked on our ad and were redirected to a conversion tracking page. However, we do not receive information that personally identifies users.
US-based Microsoft Corporation is certified under the US Privacy Shield, which ensures compliance with EU data protection policies.
If you do not want to participate in the tracking, you can opt out by simply disabling conversion tracking cookies for Bing ads your browser under User Preferences. You will not be included in the conversion tracking statistics. Alternatively, you can use the EU opt-out site http://www.youronlinechoices.com/uk/your-ad-choices/ to verify that Microsoft advertising cookies are used in your browser and disable them.
For more information about Microsoft Bing Ads privacy practices, visit the following Internet address: https://privacy.microsoft.com/en-us/privacystatement
Facebook Customized audience using the pixel process
This site uses “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With explicit consent, this can track users’ behavior after seeing or clicking on a Facebook ad. The purpose of this process is to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.
The information collected is anonymous to us and gives us no indication about the users’ identity. The data is stored and processed by Facebook. A connection to the relevant user profile is possible and Facebook can use the data for their own advertising purposes, according to the Facebook data usage directive (https://www.facebook.com/about/privacy/). You can enable Facebook and its affiliates to display ads on and off Facebook. It can also be store a cookie on your computer for these purposes. These processing operations shall be carried out only after the express consent has been granted in accordance with Article 6 (1) (l). and GDPR.
Approval for the use of the Facebook pixel may only be given by users older than 13 years old. If you are younger, please ask your guardians for permission.
US-based Facebook Inc. is certified according to the US Privacy Shield, which ensures compliance with EU data protection policies.
To disable the use of cookies on your computer, you can adjust the settings on your browser so that in the future no more cookies can be stored on your computer or already stored cookies will be deleted. However, disabling all cookies may mean that some features of our website can no longer be accessed. You may refuse to use third-party vendors’ use of cookies, such as Disable Facebook on the Digital Advertising Alliance website: http://www.aboutads.info/choices/
Google AdWords-Remarketing
Our site uses the features of Google AdWords remarketing to advertise this site on Google search results, as well as third-party sites. The provider is Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). To this end, Google places a cookie in the browser on your device, which automatically enables interest-based advertising with a pseudonym cookie ID based on the pages you visit. The treatment is based on our legitimate interest in optimizing the marketing of our website in accordance with Article 6, paragraph 1, lit. f DSGVO.
Any further processing will only occur if you have authorized Google to link your web and app browsing history to your Google Account by Google and to use information from your Google Account to personalize the ads you are shown. In this case, when you log in to Google during the page visit to our site, Google will use your data with Google Analytics data to create and define remarketing lists for different devices. To do this, Google will temporarily associate your personal information with Google Analytics data to create audiences.
You can permanently disable cookies by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to learn about cookies and settings. Finally, you can adjust your browser setting to be informed about individual cookies and manually decide whether to approve cookies in specific cases or in general. Failure to accept cookies may limit the functionality of our website.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policies.
More information and the privacy policy regarding advertising and Google can be found here:
http://www.google.com/policies/technologies/ads/
14) Tools and Miscellaneous
14.1 Google reCAPTCHA
On this site, we also use the reCAPTCHA feature of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). This feature is mainly used to distinguish whether an input is made by a natural person or is an abuse of automated and automated processes. The service includes the transfer of the IP address and all other information required by Google for the reCAPTCHA service to Google and performed in accordance with Article 6, paragraph 1, lit. f DSGVO on the basis of our legitimate interest in determining the individual will for actions on the Internet and preventing abuse and spam.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policies.
For more information about Google’s reCAPTCHA and Google’s privacy policy, visit: https://www.google.com/intl/en/policies/privacy/
14.2 Google Maps
On our site, we use Google Maps (API) from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (country) maps for visually representative geographical information. Using this service will show your location and facilitate your arrival.
When you visit any of the sub-pages on which the Google Maps map is built, information about your use of our site (such as your IP address) is transmitted to Google’s servers in the United States and stored there. This is done regardless of whether Google you are logged in to your user account, or there is no user account. When you sign into Google, your data is directly assigned to your account. If you do not want it to be linked to your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. According to Article 6 (1) (f) of the GDPR, such an evaluation is based on Google’s legitimate interests in the display of personal advertising, market research and/or tailor-made design of its website. You have the right to object to the formation of these user profiles, and you must follow this to Google.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policies.
If you do not agree with the future transfer of your data to Google as part of the use of Google Maps, it is also possible to completely disable Google Maps web service by turning off the JavaScript application in your browser. Google Maps and the map view will not be able to be used on this site.
The Google Terms of Service can be found at http://www.google.com/intl/en/policies/terms/regional.html, and the additional Google Maps Terms of Service can be found at https://www.google.com/intl / de_US / help / terms_maps.html
For privacy information related to the use of Google Maps, please visit the Google Privacy Policy: http://www.google.com/intl/en/policies/privacy/
14.3 Google’s Web Interface
This site uses so-called web fonts provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) for consistent font presentation. When you open a page, your browser loads the necessary web fonts into the browser’s cache for proper display of texts and fonts.
To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our site has been accessed through your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Article 6 (1) (l). f DSGVO. If your browser does not support web fonts, a default font will be used by your computer.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with EU data protection policies.
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and Google’s Privacy Policy: https://www.google.com/policies/privacy/
15) Rights of the person concerned
15.1 Data protection is guaranteed to you by existing legislation by those responsible for the processing of personal data including the rights of data subjects (information and intervention rights), which are listed below:
The right to information in accordance with Article 15 DSGVO: You especially have the right to access information about your data that has been processed by us for personal data processing purposes, the categories of personal data being processed, the recipients or categories of recipients to whom data has been disclosed or planned storage time or criteria for determining the validity period. There is a right to correct, remove or limit the processing, object to processing, or lodge a complaint to a regulatory authority. There is a right to access information about the source of your data if it was not collected by us, the existence of automated decision making, including profiling and possibly meaningful information about the applied logic and the scope in question and the desired effect of such processes. Furthermore, there is a right to be information which guarantees exist in accordance with article. 46 DSGVO regarding the passing along of your data to third countries;
Right to correction according to Article 16 DSGVO: You have the right to immediately correct incorrect information about you and/or supplement our incomplete data;
The right of deletion in accordance with Article 17 DSGVO: You have the right to demand the deletion of your personal data given that on the requirements of Article 17, paragraph 1 DSGVO are met. However, this right does not exist especially when the treatment to exercise its right to freedom of expression and information to fulfill a legal obligation, on grounds of public interest or for making, asserting or defending legal claims is required;
The right to restrict processing in accordance with Article 18 GDPR: You have the right to demand restriction of the processing of your personal data if you deem it incorrect, as long as the accuracy of your data is checked. If you refuse the deletion your data due to unauthorized data processing and instead demand a restriction of the processing of your data, if you need your data for the assertion, exercise or defense of legal rights, after the information is no longer needed for these purposes or if you have objected due to your specific situation, as long as it has not been established whether our justified reasons predominate;
The right to be informed in accordance with Article 19 GDPR: If you have exercised your right to rectify, erase or limit the processing with the responsible person, he/she must report the corection, deletion or limitation of the data to all parties the data has been shared with, unless it proves to be impossible or disproportionate in effort. You have the right to be informed who these recipients are.
Right to data portability according to Article 20 GDPR: You have the right to receive your personal data provided to us in a structured, standard and machine-readable format or to request transfer to another responsible person, to the extent that this is technically feasible;
Right to revoke consent according to Article 7, paragraph 3 DSGVO: You have the right to revoke consent that has been given for the processing of data at any time, with effect for the future. Upon revocation, we will immediately delete the information concerned, insofar as further processing cannot be based on a legal basis for consent-free processing. The revocation of consent does not affect the legality of the treatment conducted on the basis of the consent until the revocation;
Right to complain in accordance with Article 77 GDPR: If you consider that the processing of personal data is contrary to the GDPR, you have the right to appeal to a supervisory authority – especially with regard to an administrative or legal remedy – especially in the member state of residence, place of work or place of the alleged infringement.
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